Project Description



Using the information gathered in the Discovery Process, we worked with the MSOE team to identify core tactics that served as the foundation of the new MSOE marketing program.

We developed the creative direction for brand definition, image, awareness and personality to clearly and effectively communicate the availability of new MBA and Corporate Training Programs.

The launch of these programs involved creating a complimentary selection of communication tactics, including both digital and print ads, a brochure, folder, sell sheets and billboards. Consistent imagery and messaging was used throughout the campaign to inform prospects and students that they can Go Beyond the norm to achieve success and follow their dreams by enrolling at MSOE.

The Result:

A successful coordinated program launch that generated interest and increased enrollment.

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