Strategic Planning
“A goal without a plan is just a wish.”
We work with our clients to identify their goals, craft the right combination of marketing tactics, and outline metrics to use as we analyze progress. We document it in a cohesive, strategic communications plan. Why do we think this is so important? It helps ensure we are all aiming at the same target, builds accountability, and gives us a road map to follow to make sure we are communicating effectively in the marketplace.
Branding
Who are you? What do you want people to feel when they think of your organization?
Our unique branding process begins with questions. Armed with information, along with industry trends and market factors, we create eye-catching design and a powerful brand identity so your customers know who you are…with one glance.
Marketing Automation
“It’s too technical and complicated!” “It’s too expensive for my business!” This might have been true once, but now marketing automation tools are available to even small to mid-sized businesses. Learn how a lead can be automatically nurtured and scored so you can focus on your hottest prospects and manage your sales funnel more effectively.
Trade Show Marketing
Face-to-face marketing is effective, but it takes more than just a stand-out trade show booth to make it worth the investment. We know how to maximize your presence on the floor with complementary tactics before, during, and after the show.
We drive attendees to your booth, engage them while they are there and follow up with them after the show to keep the conversation going.
Social
Media
Is there any marketing tactic that changes more often than social media? From new platforms to new algorithms, optimal image sizing, and new functionality on your favorite channels…keeping up can be a full time job. It’s imperative to connect and engage your prospects and customers on your social sites. We’ve got our finger on the pulse of social media marketing and are savvy about selecting the right channels to leverage and the types of content that resonate.
