Trade Show Marketing
CREATIVE STRATEGY plus EXECUTION equals MORE BANG FOR YOUR TRADE SHOW BUCK
CREATING THE ROADMAP
We work in partnership with you to create an integrated, cohesive strategic plan with a series of complementary tactics that reinforce the brand, generate excitement and create a memorable experience. All efforts point toward the same goal – making the most out of your presence on a trade show floor.
GENERATE SOME BUZZ
Leveraging social platforms, email marketing and print media – we find new and creative ways to make visitors consider an exhibit as a “must see” during a show. Through teaser videos, personalized content, and a clearly articulated call -to-action, we connect with and motivate your target audience.
VISITORS INTO LEADS
From booth staffing to engagement techniques – we own the in-booth game plan. We avoid gimmicks and stick to strategies that engage visitors and give your staff time to connect. The strategic use of push notifications, live streaming, and ongoing communication via social platforms during the show keep the momentum strong. Most importantly, we ensure we’ve collected the info needed to effectively follow up with new contacts.
ALL-IMPORTANT FOLLOW UP
Did you know nearly 70% of trade show leads are never followed up? We make sure our clients are not part of that statistic. Using effective data collection during the show prepares us to employ a well-rounded followup campaign, including marketing automation to qualify and nurture the leads you’ve gathered with personalized, relevant messages.
RESULTS MARKETING &
Our partnership with Exhibit Systems gives you one point of contact for designing and creating exhibits and integrated marketing surrounding your event.