Social Media2018-11-16T16:29:15+00:00

Social Media

CONFUSED ABOUT SOCIAL MEDIA MARKETING? YOU’RE NOT ALONE.

Navigating the labyrinth of social media platforms can leave many wondering if they should pursue it. Take a look at the FOUR-STEP PROCESS we use to ensure your interactions on social media are meaningful, reflect your company’s brand and lead you to the RESULTS you want.

RESEARCH

Your business is unique with its own culture, values and voice. Before we design a social media plan, we spend time learning about your business, current digital and social presence and your competitors. We will:

  • learn your goals
  • understand your values & voice
  • audit existing social media activity
  • analyze competitors’ social media strategy

PLAN

We work in partnership with you to create an integrated, cohesive strategic plan with a series of complimentary tactics that reinforce the brand, generate excitement and create a memorable experience. All efforts point toward the same goal – making the most out of your presence on a trade show floor.

EXECUTE

Following the detailed calendar produced during our planning phase, we will use social media best practices to post content via your chosen social media channels.

Engagement – We will keep the conversation going with your customers by monitoring and interacting with users and influencers across networks.

EVALUATE

A social media strategy is a living and changing thing. If something is not working, we need to be aware of it and nimble enough to change. We will produce a regular analysis report showing the current standing of stated goals and metrics for each social media channel. The plan will be adjusted as metrics dictate.

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