EDWC, previously known as Business-Ready Wisconsin, needed a total re-branding to clarify and promote their unique expertise and consultancy offerings. Our first step was to conduct focus groups with key stakeholders to identify a company’s hot buttons when engaging with a consultant to guide them in their growth plans.
We leveraged this information and research on comparative organizations to develop messaging that would resonate with key target audiences. Part of our goal included spreading awareness and educating individuals and businesses within their target demographic on what EDWC offers.
We collaborated to create a fresh look, including logo and tagline. We developed a new online presence with a modern, mobile-optimized website designed to capture leads, while also providing useful information to website visitors. Print collateral, including presentation and proposal templates, business cards, and letterhead were all created to tie in with the updated brand.