4 Easy Ways to Freshen Up Your Brand
Now is the perfect time to examine your marketing strategy and content and figure out how you can improve. Here are some easy ways to update and improve your brand.
#1: Freshen Up Your Website
Even making small tweaks and edits to your website can have a huge impact.
Go through your content to ensure it’s well organized and easily accessible. Check to make sure you’ve linked to other relevant content wherever possible, and that your tags and keywords are crafted effectively. Review how you’ve organized your content and clean up any categories that are redundant or outdated.
Tweak your site navigation to make sure it’s as user friendly as possible, and fix any broken links or error messages you come across.
Make your website more visually appealing by swapping out color schemes or trying out a new font style. Even making small changes to your style can really freshen up your brand and bring in new customers.
#2: Try Out New Content Formats
Are you stuck in a rut when it comes to content? Do you tend to use the same content format, over and over again? Maybe it’s time to spice things up a bit.
Instead of posting a short-form blog post, try creating an in-depth white paper or downloadable e-book. Write an opinion piece about a current event relevant to your industry, or create an interesting infographic or slideshow.
Another option is to re-purpose your existing content into something totally new. For example, you could use blog posts with the highest traffic to create a short video. Repackaging your content in new and exciting ways will help you stay relevant and keep your audience’s attention.
#3: Stop Content Bombing
Instead of churning out as much content as possible, try to deliver content that’s well-crafted, useful, and creative.
Although it might sound counter-intuitive, taking more time to produce less (but higher quality) content will increase your brand’s credibility and help bring more traffic to your site. When it comes to content, quality always tops quantity.
#4: Invest in Better Tools and Technology
Having the right tools and technology at your disposal will make it much easier to achieve your marketing goals.
Identify what your goals are, then determine which tools are best for accomplishing them. Maybe you need to invest in analytics tools, a more advanced CRM system, or a better email marketing platform.
Here’s to even greater marketing success!
Want to learn more about how you can improve your marketing strategy ? Get in touch!