RESEARCH

Your business is unique with its own culture, values and voice. Before we design a social media plan, we spend time learning about your business, current digital and social presence and your competitors. We will:

• learn your goals
• understand your values & voice
• audit existing social media activity
• analyze competitors’ social media strategy

PLAN

We work in partnership with you to create an integrated, cohesive strategic plan with a series of complimentary tactics that reinforce the brand, generate excitement and create a memorable experience. All efforts point toward the same goal – making the most out of your presence on a trade show floor.

EXECUTE

Following the detailed calendar produced during our planning phase, we will use social media best practices to post content via your chosen social media channels.

Engagement – We will keep the conversation going with your customers by monitoring and interacting with users and influencers across networks.

EVALUATE

A social media strategy is a living and changing thing. If something is not working, we need to be aware of it and nimble enough to change. We will produce a regular analysis report showing the current standing of stated goals and metrics for each social media channel. The plan will be adjusted as metrics dictate.