Why Your Business Needs Video
Do you need convincing that your business needs video as an integral part of your marketing strategy? We've compiled a quick look at ways video takes your brand presence up a notch and increases [...]
3 Favorite Tools to Use in Marketing
Want to know our 3 favorite tools to use in marketing? Generating content for clients can be time consuming. As video and graphics take center stage on social platforms, we need to keep pace. [...]
Video + Marketing Automation
This post was written by our friends at SharpSpring, a marketing automation platform designed for marketing agencies and small to mid-sized businesses. Today, most of us spend more time than we’d like to admit [...]
Tools of the Marketing Trade. Spotlight on Animoto
About Animoto Animoto makes it easy to create professional quality videos on your computer and mobile device in minutes. At the core, Animoto believes that video is the most powerful way to communicate what [...]
The Value of Marketing Automation
Metrics tell the story of the value marketing automation can add to your marketing and sales strategy. The ability to automate repetitive marketing tasks and ensure leads are properly nurtured adds a layer of [...]
Marketing Automation 101
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert more leads to sales, and optimize ROI. Marketing automation allows businesses to automate [...]
Creating an Experience – ExhibitorLIVE Session Recap
We live in an information cluttered world where communicating our brand is more challenging than ever before. At ExhibitorLive last month, Jim Gilmore, author of “The Experience Economy” led a thought-provoking session on Creating [...]
Case Study: Integrated Trade Show Marketing
PATINA SOLUTIONS - AUTOMOTIVE SERVICES (CARS Management Briefing Event) Patina Solutions, a Midwest consulting agency, was attending an Automotive Industry show to introduce their services to a new market of Automotive Industry executives. The [...]
Creativity Finds Inspiration in All Things
Where do your ideas come from? Many people believe creative ideas just pop into their heads. A real eureka moment, with bells ringing and a light bulb above their head. However, research has shown [...]